Coopers — Session Ale
Working with some lovely illustrations by Sarah Boese and the Art Direction of Mark Atherton this was a massive nationwide launch campaign for Coopers Session Ale that used bespoke imagery formatted specifically for every Poster, Billboard, Bus Shelter and Point-of-Sale. This job for me didn't involve a lot of retouching, rather it was a process of efficiently compositing a massive amount of material required for this campaign and managing the assets in what turned out to be a fantastically successful new product release for Coopers.
Agency ~ KWP!
Art Direction ~ Mark Atherton // Illustration ~ Sarah Boese