![](https://cdn.myportfolio.com/f7165885-0588-4cbf-9e3e-a61f97d7c7f2/cc6d39fd-7326-450d-a8ae-442b9bf303ea_rw_1920.jpg?h=e89cb181fefb359085ae7e2edd2445f1)
![](https://cdn.myportfolio.com/f7165885-0588-4cbf-9e3e-a61f97d7c7f2/554225fd-1ae2-4cb9-bcea-569c4e0824be_rw_1920.jpg?h=0054a99d65cd28bb04fae367b87529fe)
![](https://cdn.myportfolio.com/f7165885-0588-4cbf-9e3e-a61f97d7c7f2/99d64fcb-1762-484c-9cc8-5f956fc07e3a_rw_1920.jpg?h=3bb5d5274946fcd644af006ce5af409d)
This was the key visual I created for the 2013 Tour Down Under as a part of a pitch based on Joel VDK's concept illustrations. The whole thing was made from scratch in one epic overnight session using both Photoshop and Illustrator and with a final resolution large enough for a two meter high print. Individual elements could also be quickly re-coloured and have the 'lights' switched on and off, depending on how hard the man was cycling.