Motor Accident Commission ~ Matemorphosis

MAC Campaigns are often controversial, it's a good thing just to get people talking about it, but this campaign had a lot of discussion around it just for the sake that no one knew why they shouldn't drive like a chicken. These billboards have been an ongoing favourite online with images getting around on forums under headings like "Aussie Humour".

Agency ~ Clemenger BBDO

Art Direction ~ Paul Stratton // Illustration ~

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